Ricky’s All Day Grill's Success Stories
Ricky’s uses GetintheLoop for Business to creatively drive new business.
“The support is amazing. The app, and the dashboard are easy to use. The results speak for themselves. I would suggest GetintheLoop to new businesses and established businesses alike. “
– Darrell Crawford, Co-Owner at Ricky’s All Day Grill in Victoria
280k+ Total Reach
10,000 Total Responses
Ricky’s originated as a breakfast restaurant in 1962. At that time, Ricky’s Pancake House was famous for their buttermilk pancakes, great breakfast specials, and excellent service.
The brand expanded in the 1980’s to include a full lunch and dinner. As the new Ricky’s All Day Grill grew in popularity, the breakfast menu was enhanced to include contemporary items like Eggs Benedict, our now famous Brekkie-Bowls and quality additions like Tropicana orange juice. We continue to “WOW” our guests with outstanding service and exceptional value making Ricky’s a family favourite. Ricky’s is part of the Ricky’s Group of Family-style Restaurants, now with 100 locations in Canada with more under development.
Ricky’s All Day Grill in Victoria shares our vision for building GetintheLoop in their community with compelling offers combined with an exceptional customer experience. After leaning that GetintheLoop would improve loyalty with it’s current customers while also attracting new customers, Darrell, Co-owner of Ricky’s jumped on-board and created compelling and creative offers to drive sales.
Understanding costs helped Ricky’s Victoria accurately measure the return on investment from GetintheLoop. Darrell found that the increase in customer visits outweighed the reduced margins on sales, and even giving away a basic breakfast with a beverage purchase was profitable. Ricky’s “Eat for Free on Your Birthday” offer attracted a party of 25 people who regularly visited Ricky’s competitors. One of the party attendees spotted the “Eat for Free on Your Birthday” offer on GetintheLoop, and the group decided to try Ricky’s all Day Grill that day instead. After having an exceptional experience, serval members of the group are now regulars at Ricky’s Victoria.
Using GetintheLoop as a strategic marketing tool, Ricky’s All Day Grill Victoria attracts, retains and creates loyal new customers. Darrell created strong, compelling offers and promoted GetintheLoop through word of mouth, referrals, social media, and in-venue with provided GetintheLoop marketing materials.
GetintheLoop drove new customers to Ricky’s All Day Grill in Victoria providing the opportunity to create lifelong customers. Ricky’s experience demonstrates the importance of creating compelling offers that change consumer behaviour and deliver an exceptional customer experience. In less than 6 months, Ricky’s saw more than 400 actions from GetintheLoop, members engaged with their offers more than 8600 times, and offers were viewed more than 280,000 times.