About us

GetintheLoop is the flagship product in our consumer division of Loop Media Group.  Since its beginning in 2014, GetintheLoop has grown into the top-rated iOS and Android application of its kind in Canada, used by hundreds of top national and local brands. GetintheLoop is an intelligent mobile marketing platform that connects businesses with local consumers. Our online offers platform allows businesses to deliver real time experience and exclusive offers directly to the mobile phones of engaged consumers: enabling them to attract new customers, develop meaningful relationships and obtain immediate in-depth data on their behaviour.

The GetintheLoop network reaches millions of  Canadians every month and connects tens of thousands of members with hundreds of exclusive offers in over 30 cities across Western Canada. Our company has grown from 6 cities to over 30 in the past 12 months, while tripling membership.

Our culture and people are what sets us apart


GetintheLoop is a group of passionate, driven, like-minded individuals who wake up every day to build GetintheLoop, enable business partner success, and give consumers the best way to discover and save at local businesses. The culture of hard work and dedication comes from within; the group is diverse in its geographical background, age, experience, and expertise with an endless willingness to learn and collaborate.

Want to work in a fun, engaging environment with a team that has an unparalleled culture and which is taking over mobile space across Canada? Look no further!  Learn more about joining the team here.

GetintheLoop provides consumers with an unmatched experience for discovery and savings at great local businesses while delivering targeted, measurable marketing solutions for business partners. Simply put, our mission is to: “Create a win-win for consumers and businesses alike” says GetintheLoop Founder & CEO, Matt Crowell.

Meet The Team

Matt Crowell, CEO

Hometown: Grande Prairie, AB
With a passion for disrupting the advertising space, helping businesses grow alongside GetintheLoop, and his strong work ethic is the driving forces behind the culture of the company. Coming from a sports background, Matt has always valued the importance of a team and the philosophy behind them; it shows in not only how he carries himself but oversees the effectiveness of the team.

Chris Pinkerton, President & COO

Hometown: Vancouver, BC
For the past decade, Chris has worked with teams of marketing, branding and technology professionals to develop and improve a companies digital marketing, online sales, and clicks to bricks strategies. He’s worked with the digital teams at companies including Google US & UK, 3M, ADT, Zurich Financial, Avis Budget Group, Zipcar, The New York Times and The American Red Cross.

Prior to GetintheLoop, Chris was Vice President at Mediative and Head of the Mediative Consulting Group; an award-winning digital media and research company, which was acquired by YP in 2010.

At GITL Chris is responsible for developing and supporting the companies growth strategy across the sales, marketing & customer experience teams.

Cayley Humphries, CTO

Hometown: Saskatoon, SK
The definition of a team player, and jack of all trades when it comes to tech management. He oversees how the product is built and used by members. After working for four tech startups, Cayley definitely knew what he was looking for; to work with an award winning platform and take it to the next level. As CTO, Cayley has been able to grow a fantastic team of mobile front end and back end developers with experience and diversity which stems from within Canada and internationally as well.

Barb Newman
General Manager

Hometown: Calgary, AB
Bringing an extensive background in tech start-ups, improving the transition of enterprise clients and implementing cloud-based software into everyday operations. Barb will assist in achieving corporate goals and expand market share while helping position the company for the growth of GITL’s data driven marketing solution across Canada.

Jason Mann
Chief Marketing Officer

Hometown: Lethbridge, AB
Jason brings 23 years of marketing, leadership and start-up success in traditional and digital media.

Prior to joining GetintheLoop, Jason was responsible for the growth of Bell Media’s digital advertising products in British Columbia. Over the past 5 years, Jason has also provided brand consultancy services to various business sectors and as a consultant for the Business Development Bank of Canada. Prior to that Jason co-founded Vista Radio and led the expansion from 1 station to over 50 across Canada as Vista’s Vice President of Programming and Digital Media over 9 years. He brings a product led, data driven approach to building audiences and business and also serves as Vice President Marketing and Product for GetintheLoop.

Jesse Schimmel
Director of Marketing

Hometown: Vancouver, BC
Jesse brings 10+ years of marketing, communications, and technology experience to GetintheLoop. He’s helped hundreds of businesses, from small private sector startups to large public sector organizations, execute industry-leading marketing, communications, and customer service programs. At GetintheLoop, Jesse leads overall marketing and brand strategy, introducing businesses and consumers to Canada’s leading offers platform.

Nicholas Fane
VP Of Franchise Operations

Hometown: Vancouver, BC
Nick has spent the last 10 years working with companies to better engaged the modern consumer. His passion for digital technology and sales development enabled him to lead the sales and  account management teams for a multi-million dollar media agency with clients across North America and Europe. Working with marketing teams from Skullcandy, Cigna Healthcare, Toysrus, Backcountry.com, Grainger, and Bell he has experiences everything from broad-based brand strategies, to hyper-focussed ecommerce funnel optimization. Nick leads the Business Development and Partner Success teams at GetintheLoop. Nick holds a dual degree in Marketing and Finance and is completing his Master’s Degree in Management at UBCO.

Patrick La Forge
Vice President, 
Partnerships and Business Development

Hometown: Lac La Biche, AB
Former President of the Edmonton Oilers Hockey Club and COO of Oilers Entertainment Group joined GITL in early 2017 as Vice President, Partnerships and Business Development. La Forge brings a wealth of experience in corporate leadership, new business development, consumer sales and product innovation. La Forge has served as Governor of WHL, AHL, ECHL; Vice President of Molson Coors, President Alpine Canada and, Director of Marketing Communications at CP Rail. La Forge has been named one of Alberta’s 50 most influential people and is the recipient of the Queen Elizabeth II Diamond Jubilee Medal. La Forge was also the driving force behind the Heritage Classic, the 1st outdoor NHL game.

Chris Kelly
National Partnerships

Hometown: Collingwood, Ontario
20 plus years working from the Toronto market place representing sports (Maple Lead Sports and Tennis Canada), Technology (AudienceView and Digonex) and Healthcare (the Medcan Clinic), Chris Kelly’s greatest interest is represent companies who disrupt the norm to better service the clients needs they represent. Past clients include Rogers, Canadian Tire, McDonald’s, BMO, Remax, The Toronto Blue Jays, Holt Renfrew and the First Service Group of Companies. When he’s off the grid, sports has been a lifetime passion with his two favourite teams being any roster that includes a 12 year old or 10 year old who arrived to the game in his back seat.

Peter Geh
Vice President, Finance

Hometown: Langley, BC
Peter ensures Loop Media’s financial systems and processes are not only running effectively but also progressively. 
In 2009, he earned his Chartered Professional Accountant’s designation and he also has an MBA. Prior to Loop Media, Peter was a senior manager at a large international public practice accounting firm where he worked with companies in a variety of industries including technology. In his role, he helped countless companies improve their financial systems and processes to help foster corporate growth.

Coulter Wright
Advisor, Capital + Growth

Hometown: Toronto, ON
Coulter has 17 years of corporate finance and investment experience including 12 years at AGF Investments as VP and Portfolio Manager of the Canadian Growth Equity Fund, a one billion dollar fund comprised of hundreds of investments including several early stage and growth stage companies. During this time, Mr. Wright helped many of the companies in the portfolio grow and reach their potential. More recently, Mr. Wright’s investment in Real Matters led to an executive team role where he helped the company through 3 acquisitions over 18 months. Since 2016, Mr. Wright has served as Co-Founder and CFO of Charly Inc, a technology company dedicated to building efficient communication marketplaces in the influencer and dating space.

Alecia Frost
Executive Assistant

Hometown: Powell River, BC
Favourite quote: “If you ain’t first, you’re last.” – Ricky Bobby
What is your favourite part about working at GetintheLoop? It is always changing – always evolving – and I get front row seats watching the process of a great idea grow into a nationwide business. Every day is different and it is a constant adventure.

Rosy Sharma
National Partnerships

Hometown: Toronto, Ontario
Favourite quote: “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.” – Anita Roddick
What is your favourite part about working at GetintheLoop? My favourite part is working with bright individuals who have an incredible entrepreneurial spirit to bring unique offers to the market! 

Kirsten Fair
Director of GetintheLoop Local

Hometown: Victoria, BC
Favourite quote: “Great things never came from comfort zones” – Anonymous
What is your favourite part about working at GetintheLoop? No day is the same, it is exciting and always changing. The pace may seem tiresome to some but we are building something great, it has been a pleasure to be a part of.

Kristian de Pont
Franchise Development Manager 

Hometown:  Auckland, New Zealand.
Favourite quote: “The secret is to have a sense of yourself, your real self, your unique self.” – Bill Murray
What is your favourite part about working at GetintheLoop? The sheer talent of the team here at GetintheLoop never ceases to amaze me. I get to work alongside the best and brightest Canada has to offer – there is no shortage of opportunities to learn something new every day.

Janelle Maurice 
Franchise Development Manager

Hometown: Ile Des Chenes, Manitoba
Favourite quote: “If you think you can…or if you think you can’t.. You’re right.” – Henry Ford
What is your favourite part about working at GetintheLoop? How people from different backgrounds and experiences all come together to grow this company and all have a wonderful mission to bring our community and culture together.

Daniel Andrews
Market Development Manager

Hometown: Kelowna, BC
Favourite quote: “There are good ships and wood ships, ships that sail the sea, but the best ships are friendships, may they always be!” – Irish Proverb
What is your favourite part of working at GetintheLoop? The energy is electric, everyone is working towards a common goal. I’ve learned so much collaborating with our team members, my career has progressed and I just made the move to the island to further develop the marketplace which is exciting!

Brennan Reidy
Market Development Manager

Hometown: Moose Jaw, SK
Favourite quote: “You’re killin’ me smalls.” – Sandlot
What is your favourite part about working at GetintheLoop? The feeling of never “clock watching.” I wake up excited to go to work every day. You look around the office and you see how much everyone cares about the company, our vision, and the partners that we work with on a daily basis. We are a team that truly cares about where the company is headed. 

Josh Blanchard
Market Development Manager

Hometown: Kelowna, BC
Favourite quote: “There is no glory in practice, but without practice, there is no glory.”
What is your favourite part about working at GetintheLoop? The drive towards one common goal. Everyone here seems so determined and motivated and moving in the right direction.

Hunter Sitar
Franchise Development Manager

Hometown: West Kelowna, BC
Favourite quote: “The object of life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane.” – Marcus Aurelius
What is your favourite part about working at GetintheLoop? Being able to be apart of a team that has infectious energy and every individual is focused on being the best version of themselves.

Christa Jones
Franchise Development Manager

Hometown: Regina, SK
Favourite quote: “The harder you push for something, the greater you’ll feel when you achieve it!”
What is your favourite part about working at GetintheLoop? The company culture, energy and drive! 

Caitlin McCormack
Partner Success Manager

Hometown: Kamloops, BC
Favourite quote: “Sometimes you win and sometimes you learn.” – John C. Maxwell
What is your favourite part about working at GetintheLoop? I get to work and learn alongside a very team orientated group of people who are all happy to be here and like what they do, getting up and being excited to come to work everyday is a bonus.


Paige Roguski
Design & Culture Manager

Hometown: St. Albert, AB
Favourite quote? “The only way out, is through.” – Robert Frost
What is your favourite part about working at GetintheLoop? In a room full of innovators, hard workers, comedians, risk takers, brainstormers, and go-getters, the culture and the team is a given. No day is ever the same – it’s just reach for the stars and whatever the outcome is you learn from it and get better – it’s exciting!

Madison Penner
Local Marketing Manager

Hometown: Sherwood Park, AB
Favourite quote? “You only live once, but if you do it right, once is enough.” – Mae West
What is your favourite part about working at GetintheLoop? Being able to get up in the morning and not dread going to work because of the amazing group of talented, passionate individuals who you get to work with everyday. The ability to grow with the company is a huge motivating factor to do your best work.

Jonathan Hamelin
Content Marketing Manager

Hometown: High River, Alberta
Favourite quote: “Here’s looking at you kid.” – Casablanca
What is your favourite part about working at GetintheLoop? Having the opportunity to tell the story of Canada’s leading mobile marketing platform through my writing, sharing how it’s empowering local businesses to reach consumers and providing franchise owners with meaningful careers.

Lukas Siemon
Technical Director

Hometown: Porta Westfalica, Germany
Favourite quote: “Every once in awhile, a new technology, an old problem, and a big idea turn into an innovation.” – Dean Kamen
What is your favourite part about working at GetintheLoop? Everyone on the team is high spirited, super motivated and pushing limits. I love the technical challenges that we have and are facing, and I like that we’re responsible for many users- and growing! It feels awesome that we have created something people love and enjoy, and I get to look at that achievement every day! 

Wynn Slater
Software Engineer

Hometown: Peachland, BC
Favourite quote? “In science, one tries to tell people, in such a way as to be understood by everyone, something that no one ever knew before. But in the case of poetry, it’s the exact opposite!” – Paul Dirac
What is your favourite part about working at GetintheLoop? Working with people who want to help each other succeed. And eating lunch on the deck. 


Jeff Soloshy
Software Engineer

Hometown: Slave Lake, AB
Favourite quote: Some people, when confronted with a problem, think “I know, I’ll use regular expressions.” Now they have two problems. – Jamie Zawinski
What is your favourite part about working at GetintheLoop? The opportunity! This is a company I’ve believed in long before I started working here, and I can see great things in its future. It’s exciting to be a part of this and attach my name to a great product with a wonderful team.

Heather Smith
Software Developer

Hometown: Armstrong, B.C.
Favourite quote: “If you act like you’ve only got fifteen minutes, it’ll take all day. Act like you’ve got all day and it’ll take fifteen minutes.” – Monty Roberts
What is your favourite part about working at GetintheLoop? I love working with such a great group of people who are so passionate about what they do.


Kodi Ackerman

Hometown: Kelowna, B.C.
Favourite quote: “Simplicity is the key to brilliance.” – Bruce Lee
What is your favourite part about working at GetintheLoop? The people are great mentors and leaders. Their passion is inspiring and makes me excited to watch this company grow and be apart of it.


Behrouz Salehipour
Product Designer

Hometown: Vancouver, B.C.
Favourite quote: “I don’t know half of you half as well as I should like; and I like less than half of you half as well as you deserve.” – Bilbo Baggins
What is your favourite part about working at GetintheLoop? From day one it was clear that everyone treats each other like family, and people want to spend the time to get to know you. That means your work has the comfort of home, since you’re surrounded by family.

Become the next member of the Wolfpack here at GetintheLoop!