About us

GetintheLoop is a shop local community that delivers consumers more ways to explore, discover and shop local, wherever they are. By enabling businesses to provide real-time mobile offers across restaurants, retail, events and things to do, GetintheLoop helps people find and discover experiences, offers and prizes, making shopping local easy and rewarding.

Since 2013, GetintheLoop has been building mobile and location-based technology to connect local shoppers with local businesses and retail brands.  Over this time, the company has launched in every province in Canada with over 4000+ local offers from brands, both big and small; making GetintheLoop the leading local offers platform in Canada.

Multi-location brands have also embraced GetintheLoop’s technology using GetintheLoop as a modern way to distribute offers, across hundreds of locations, straight to the phones of local consumers, which are getting harder to reach with the erosion of traditional local media.

In 2018, GetintheLoop launched an innovative local franchise model to enable entrepreneurs to bring GetintheLoop’s technology to local markets across Canada, becoming a leading communication tool for businesses to reach, engage and acquire local customers.  With over 135 local entrepreneurs representing GetintheLoop, the company is able to locally activate markets and support brands in creating unique offers, experiences and events in our platform, while truly being a grass roots local business in each community we serve.


Local business is the cornerstone of any strong and vibrant community. We take pride in our ability to make marketing easier, more efficient and less expensive for all small businesses. We’re always looking to sharpen and refine the tools we’ve created to help even more people discover the trades and talents showcased daily within the cities and towns they call home. Local business is the root of community, which is why we remain inspired by, and committed to, the ideal of shopping local, wherever you are. 


At the heart of every small business is an entrepreneur. Someone who saw a problem, had an idea and then worked to fix it. Entrepreneurs take risks. They choose a path, find their way and then struggle endlessly in search of success. It’s through that determination and relentless hard work that communities form, grow and prosper. We work obsessively every single day to support these individuals in their mission. We do it through the businesses we serve, the franchise owners we support and the individual effort we expend each working day. Entrepreneurs are why we exist. Serving them is why we go on.


With over 2 million small and medium businesses in Canada and over 400 million globally, the market is vast, and it’s also vastly underserved with innovative technology.  Today, the majority of small businesses are not adapting to use technology to reach and engage the modern consumer.  There is a void and a knowledge gap that we are passionate about closing; by bringing innovative solutions to local businesses around the globe.  One community at a time.


To further expand audience reach, GetintheLoop launched the GetintheLoop API to syndicate local offers with third party apps and websites. This created the ability for offers to be seen by more consumers through these integrations. This advancement is opening the doors to some exciting partnerships and expansion opportunities which will be a catalyst for their international growth plans, all while building a greater audience for local businesses.


Our success will not be determined by the work of a few, but by the collective passion and focus of our entire team.  We refer to our team as ‘The Wolfpack’ because we are a tight-knit team who challenge each other to dream, achieve, and succeed together. Success for one is success for the pack.  This is the bedrock of our culture, our perseverance and our pride in what we do, everyday.

Meet The Team

Matt Crowell, CEO

Hometown: Grande Prairie, AB
With a passion for disrupting the advertising space, helping businesses grow alongside GetintheLoop, and his strong work ethic is the driving forces behind the culture of the company. Coming from a sports background, Matt has always valued the importance of a team and the philosophy behind them; it shows in not only how he carries himself but oversees the effectiveness of the team.

Chris Pinkerton, President

Hometown: Vancouver, BC
For the past decade, Chris has worked with teams of marketing, branding and technology professionals to develop and improve a companies digital marketing, online sales, and clicks to bricks strategies. He’s worked with the digital teams at companies including Google US & UK, 3M, ADT, Zurich Financial, Avis Budget Group, Zipcar, The New York Times and The American Red Cross.

Prior to GetintheLoop, Chris was Vice President at Mediative and Head of the Mediative Consulting Group; an award-winning digital media and research company, which was acquired by YP in 2010.

At GITL Chris is responsible for developing and supporting the companies growth strategy across the sales, marketing & customer experience teams.

Cayley Humphries, CTO

Hometown: Saskatoon, SK
The definition of a team player, and jack of all trades when it comes to tech management. He oversees how the product is built and used by members. After working for four tech startups, Cayley definitely knew what he was looking for; to work with an award winning platform and take it to the next level. As CTO, Cayley has been able to grow a fantastic team of mobile front end and back end developers with experience and diversity which stems from within Canada and internationally as well.

Barb Newman
General Manager

Hometown: Calgary, AB
Bringing an extensive background in tech start-ups, improving the transition of enterprise clients and implementing cloud-based software into everyday operations. Barb will assist in achieving corporate goals and expand market share while helping position the company for the growth of GITL’s data driven marketing solution across Canada.

Jason Mann
Chief Marketing Officer

Hometown: Lethbridge, AB
Jason brings 23 years of marketing, leadership and start-up success in traditional and digital media.

Prior to joining GetintheLoop, Jason was responsible for the growth of Bell Media’s digital advertising products in British Columbia. Over the past 5 years, Jason has also provided brand consultancy services to various business sectors and as a consultant for the Business Development Bank of Canada. Prior to that Jason co-founded Vista Radio and led the expansion from 1 station to over 50 across Canada as Vista’s Vice President of Programming and Digital Media over 9 years. He brings a product led, data driven approach to building audiences and business and also serves as Vice President Marketing and Product for GetintheLoop.

Jesse Schimmel
Director of Marketing

Hometown: Vancouver, BC
Jesse brings 10+ years of marketing, communications, and technology experience to GetintheLoop. He’s helped hundreds of businesses, from small private sector startups to large public sector organizations, execute industry-leading marketing, communications, and customer service programs. At GetintheLoop, Jesse leads overall marketing and brand strategy, introducing businesses and consumers to Canada’s leading offers platform.

Nicholas Fane

Hometown: Vancouver, BC
Nick has spent the last 10 years working with companies to better engaged the modern consumer. His passion for digital technology and sales development enabled him to lead the sales and  account management teams for a multi-million dollar media agency with clients across North America and Europe. Working with marketing teams from Skullcandy, Cigna Healthcare, Toysrus, Backcountry.com, Grainger, and Bell he has experiences everything from broad-based brand strategies, to hyper-focussed ecommerce funnel optimization. Nick leads the Business Development and Partner Success teams at GetintheLoop. Nick holds a dual degree in Marketing and Finance and is completing his Master’s Degree in Management at UBCO.

Patrick La Forge
Vice President, 
Partnerships and Business Development

Hometown: Lac La Biche, AB
Former President of the Edmonton Oilers Hockey Club and COO of Oilers Entertainment Group joined GITL in early 2017 as Vice President, Partnerships and Business Development. La Forge brings a wealth of experience in corporate leadership, new business development, consumer sales and product innovation. La Forge has served as Governor of WHL, AHL, ECHL; Vice President of Molson Coors, President Alpine Canada and, Director of Marketing Communications at CP Rail. La Forge has been named one of Alberta’s 50 most influential people and is the recipient of the Queen Elizabeth II Diamond Jubilee Medal. La Forge was also the driving force behind the Heritage Classic, the 1st outdoor NHL game.

Peter Geh
Vice President, Finance

Hometown: Langley, BC
Peter ensures Loop Media’s financial systems and processes are not only running effectively but also progressively. 
In 2009, he earned his Chartered Professional Accountant’s designation and he also has an MBA. Prior to Loop Media, Peter was a senior manager at a large international public practice accounting firm where he worked with companies in a variety of industries including technology. In his role, he helped countless companies improve their financial systems and processes to help foster corporate growth.

Coulter Wright
Advisor, Capital + Growth

Hometown: Toronto, ON
Coulter has 17 years of corporate finance and investment experience including 12 years at AGF Investments as VP and Portfolio Manager of the Canadian Growth Equity Fund, a one billion dollar fund comprised of hundreds of investments including several early stage and growth stage companies. During this time, Mr. Wright helped many of the companies in the portfolio grow and reach their potential. More recently, Mr. Wright’s investment in Real Matters led to an executive team role where he helped the company through 3 acquisitions over 18 months. Since 2016, Mr. Wright has served as Co-Founder and CFO of Charly Inc, a technology company dedicated to building efficient communication marketplaces in the influencer and dating space.

Alecia Frost
Executive Assistant

Hometown: Powell River, BC
Favourite quote: “If you ain’t first, you’re last.” – Ricky Bobby
What is your favourite part about working at GetintheLoop? It is always changing – always evolving – and I get front row seats watching the process of a great idea grow into a nationwide business. Every day is different and it is a constant adventure.

Kirsten Fair
GetintheLoop Local

Hometown: Victoria, BC
Favourite quote: “Great things never came from comfort zones” – Anonymous
What is your favourite part about working at GetintheLoop? No day is the same, it is exciting and always changing. The pace may seem tiresome to some but we are building something great, it has been a pleasure to be a part of.

Kristian de Pont
Director of GetintheLoop Local

Hometown:  Auckland, New Zealand.
Favourite quote: “The secret is to have a sense of yourself, your real self, your unique self.” – Bill Murray
What is your favourite part about working at GetintheLoop? The sheer talent of the team here at GetintheLoop never ceases to amaze me. I get to work alongside the best and brightest Canada has to offer – there is no shortage of opportunities to learn something new every day.

Janelle Maurice 
Franchise Development Manager

Hometown: Ile Des Chenes, Manitoba
Favourite quote: “If you think you can…or if you think you can’t.. You’re right.” – Henry Ford
What is your favourite part about working at GetintheLoop? How people from different backgrounds and experiences all come together to grow this company and all have a wonderful mission to bring our community and culture together.

Hunter Sitar
Franchise Development Manager

Hometown: West Kelowna, BC
Favourite quote: “The object of life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane.” – Marcus Aurelius
What is your favourite part about working at GetintheLoop? Being able to be apart of a team that has infectious energy and every individual is focused on being the best version of themselves.

Daniel Andrews
Director, Market Development

Hometown: Kelowna, BC
Favourite quote: “There are good ships and wood ships, ships that sail the sea, but the best ships are friendships, may they always be!” – Irish Proverb
What is your favourite part of working at GetintheLoop? The energy is electric, everyone is working towards a common goal. I’ve learned so much collaborating with our team members, my career has progressed and I just made the move to the island to further develop the marketplace which is exciting!

Brennan Reidy
Director, Market Development

Hometown: Moose Jaw, SK
Favourite quote: “You’re killin’ me smalls.” – Sandlot
What is your favourite part about working at GetintheLoop? The feeling of never “clock watching.” I wake up excited to go to work every day. You look around the office and you see how much everyone cares about the company, our vision, and the partners that we work with on a daily basis. We are a team that truly cares about where the company is headed. 

Josh Blanchard
Market Development Manager

Hometown: Kelowna, BC
Favourite quote: “There is no glory in practice, but without practice, there is no glory.”
What is your favourite part about working at GetintheLoop? The drive towards one common goal. Everyone here seems so determined and motivated and moving in the right direction.

Jillian McQuiggin
Market Development Manager

Hometown: Cochrane, AB
Favourite quote: “Be yourself; everyone else is already taken.” – Oscar Wilde
What is your favourite part about working at GetintheLoop? The energy at GetintheLoop is lively and exciting –there is always something new brewing. The people here are always eager to learn and grow, which makes it an extremely refreshing environment to be in.

Jenell Sankey
Local Support Manager

Hometown: Kamloops, BC
Favourite quote: “I’m going to have a run so amazing Morgan Freeman should narrate it!”
What is your favourite part about working at GetintheLoop? The people are amazing! Everyone is so friendly and excited to show you what they do! Everyday has something new to keep you engaged and learning. This is exactly the positive work environment I’ve been looking for.


Allison Gechter
Partner Success Manager

Hometown: Medicine Hat, AB
Favourite quote: “You miss 100 percent of the shots you don’t take” – Michael Scott
What is your favourite part about working at GetintheLoop? I feel that I am working with professionals that I can learn from and that will push me to take on new and exciting opportunities. I also love the family orientated environment, I have never experienced such a warm and welcoming group of individuals!

Hanna Markovich
Partner Success Manager

Hometown: Winnipeg, Manitoba
Favourite quote: “If you’re always trying to be normal, you will never know how amazing you can be.” – Maya Angelou
What is your favourite part about working at GetintheLoop? I love working with a team that is so passionate about what they do. Everyone is treated like family and we’re all working together to achieve the same goal.

Edgard Silva
Partner Success Manager

Hometown: Maracaibo, Venezuela
Favourite quote: “Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
What is your favourite part about working at GetintheLoop? From day one, people have been incredibly accommodating and helpful. I have never been part of such an awesome environment. It really does feel like a family!

Bailey Chartrand
Partner Success Manager

Hometown: Prince George, BC
Favourite quote: “People always tell you “Don’t be afraid”, but that is like saying “Don’t move out of the way when someone tries to punch you”, or “Don’t flinch at the heat of the fire”, or “Don’t blink”. Don’t be human. I’m afraid, and you’re afraid, and we all will be at some point, but that is the point. What I started telling myself was “Be afraid but do it anyways. Lean into it, and live anyway.” – anonymous
What is your favourite part about working at GetintheLoop? The culture, the team already feels like one big family who is always there to help each other out at any point. It’s so different from anywhere else and it’s amazing.

Kolton Bellamy
Partner Success Manager

Hometown: Regina, SK
Favourite quote? “You can’t find happiness at the end of your journey if you didn’t bring it with you all along.” – Katrina Mayer
What is your favourite part about working at GetintheLoop? The team! Everyone has been so welcoming and enthusiastic about the journey this business is on. It is so motivational to work with a group of people who are so passionate and invested in what we are doing. Everyday makes me more excited for the future with this group!

Paige Roguski
Design & Culture Manager

Hometown: St. Albert, AB
Favourite quote? “The only way out, is through.” – Robert Frost
What is your favourite part about working at GetintheLoop? In a room full of innovators, hard workers, comedians, risk takers, brainstormers, and go-getters, the culture and the team is a given. No day is ever the same – it’s just reach for the stars and whatever the outcome is you learn from it and get better – it’s exciting!

Madison Penner
Local Marketing Manager

Hometown: Sherwood Park, AB
Favourite quote? “You only live once, but if you do it right, once is enough.” – Mae West
What is your favourite part about working at GetintheLoop? Being able to get up in the morning and not dread going to work because of the amazing group of talented, passionate individuals who you get to work with everyday. The ability to grow with the company is a huge motivating factor to do your best work.

Caitlin McCormack

Hometown: Kamloops, BC
Favourite quote: “Sometimes you win and sometimes you learn.” – John C. Maxwell
What is your favourite part about working at GetintheLoop? I get to work and learn alongside a very team orientated group of people who are all happy to be here and like what they do, getting up and being excited to come to work everyday is a bonus.


Chris Eddy
VP Of Product

Hometown: Vancouver, BC
Favourite quote: “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison
What is your favourite part about working at GetintheLoop? We get to come to work everyday and build a product that will touch thousands of peoples lives. There are easier days and hard days but we push through as a team in order to get to where we all want to go.

Lukas Siemon
Technical Director

Hometown: Porta Westfalica, Germany
Favourite quote: “Every once in awhile, a new technology, an old problem, and a big idea turn into an innovation.” – Dean Kamen
What is your favourite part about working at GetintheLoop? Everyone on the team is high spirited, super motivated and pushing limits. I love the technical challenges that we have and are facing, and I like that we’re responsible for many users- and growing! It feels awesome that we have created something people love and enjoy, and I get to look at that achievement every day! 

Wynn Slater
Software Engineer

Hometown: Peachland, BC
Favourite quote? “In science, one tries to tell people, in such a way as to be understood by everyone, something that no one ever knew before. But in the case of poetry, it’s the exact opposite!” – Paul Dirac
What is your favourite part about working at GetintheLoop? Working with people who want to help each other succeed. And eating lunch on the deck. 


Kodi Ackerman

Hometown: Kelowna, B.C.
Favourite quote: “Simplicity is the key to brilliance.” – Bruce Lee
What is your favourite part about working at GetintheLoop? The people are great mentors and leaders. Their passion is inspiring and makes me excited to watch this company grow and be apart of it.


Ezequiel Gonzalez
API & Platform Developer

Hometown: Monterrey, Mexico
Favourite quote: “Once you find that inspiration, you shouldn’t be afraid to follow it. Because anything is possible.” ― Dave Grohl
What is your favourite part about working at GetintheLoop? Working with this group of people is great! Everyone strives to give it their best and support you to get the highest result as a team, the best work experience I’ve had!

Cheng Zhang

Hometown: Tianjin, China
Favourite quote: “What’s your superpower? Courage.”
What is your favourite part about working at GetintheLoop? My work can make people like the GetintheLoop product even more!

Steve Li
Product Designer

Hometown: Zhejiang, China
Favourite quote: “Blessings come in disguise.”
What is your favourite part about working at GetintheLoop? I love
how people here are passionate about their job. It feels good when everyone shares the same vision and goals, truly gets along and gets things done.

Oscar Hoang
Web Developer

Hometown: Edmonton, Alberta
Favourite quote: “If you take care of today, tomorrow will take care of itself.”
What is your favourite part about working at GetintheLoop? Being able to utilize my skills to build a product that not only assists local businesses bu also helps customers discover great offers.

Become the next member of the Wolfpack here at GetintheLoop!