Papa John's Success Story
Papa John’s partnered with GetintheLoop for Business to sell more pizza during off peak times.
“A GetintheLoop account is so easy to set up and the GetintheLoop team worked with me on getting my offers up and live fast. We love the results.”
– John Stokes, General Manager, Papa John’s
2M Total Reach
33,530 Total Response
1,315 Total Actions
Papa John’s, the #1 pizza brand in the USA, opened their first store in Calgary in 2000. Papa John’s partnered with GetintheLoop to bring 17 locations in British Columbia on board to sell more pizza, particularly during off peak times.
Papa John’s started with attractive offers including two large four topping pizzas for $26. While this is a great offer, the team quickly learned through testing that 40% off, the same value as the original deal, drove more orders. The new offer created stronger engagement on the GetintheLoop platform and achieved better results in targeted digital advertisements to those within the delivery radius of each participating location.
GetintheLoop drove members to order Papa John’s pizza online using GetintheLoop app notifications and emails, while increasing awareness and directly generating orders from new members with specially timed advertising. Promoting before lunch and dinner time were the most effective at generating new orders.
The results were clear, customers were more receptive to a great deal on any pizza order with a percentage off rather than the same great deal on a set order. Creating a sense of urgency by offering the deal for a limited time and driving awareness at key times in the day drove conversions.
Through GetintheLoop, Papa John’s pizza offers saw more than 1,300 conversions, were engaged with more than 33,000 times and were viewed more than 2 million times.