Boston Pizza Success Story
Boston Pizza partnered with GetintheLoop to reach mobile, ‘on the go’ consumers in the downtown core of Edmonton.
“GetintheLoop has been a great extension of our marketing efforts. The platform is very easy to use and allows Boston Pizza to connect directly to the phones of GetintheLoop members who have selected to receive promotions. The team is great to work with, the GetintheLoop members are great clientele and I would recommend GetintheLoop to any business who is looking to increase their digital marketing efforts and drive traffic and sales.”
– Cam Stewart, Owner
260K Total Reach
23,467 Total Response
1,659 Total Actions
With over 370 locations from coast to coast, Boston Pizza is a major player in the food and beverage world in Canada. Boston Pizza partnered with GetintheLoop to bring 7 locations in Edmonton onboard to try and reach mobile, ‘on the go’ consumers, in the downtown core. This strategy was designed to cut through the noise of traditional advertising and reach customers closer to purchase, that moment of truth when their intent is highest but traditional media isn’t reaching them. The most effective way to do this is in the palm of their hand!
Working with the team at GetintheLoop, Boston Pizza used GetintheLoop to create strong offers, including a $10 lunch menu and a free dessert with purchase, to appeal to ‘on the go’ consumers around their locations. GetintheLoop promoted these offers through their app, with their media partner Corus, and through social and email campaigns.
This level of hyper-local awareness and targeted messaging, including smartphone notifications, helped create strong reach, engagement, and action from GetintheLoop members. GetintheLoop drove new customers to Boston Pizza’s locations while increasing awareness and directly generating orders from new members with specially timed, hyper-localized advertising.
The results were clear, customers were more receptive to a great offer, served at the right time, with the right message. Creating a sense of urgency by offering the deal for a limited time and driving awareness at key times in the day drove actions. Boston Pizza locations in Edmonton saw more than 1,659 actions, were engaged with more than 23,467 times and
were viewed more than 260,322 times.
With GetintheLoop consumer insights, Boston Pizza knows that women 35-44 years old are driving more cactions than other demographic groups they reach. GetintheLoop helps drive new customers and offers key consumer insights for Boston Pizza in the process.