The Train Station Pub is a mainstay in downtown Kelowna, BC. Enjoying the bulk of their traffic afternoons and evenings, they use GetintheLoop for Business to attract new customers and a younger demographic to their weekend brunch and slow lunch days.

As a city that thrives on summer tourists, Dave Lindsay, managing partner of The Train Station Pub, was prepared to push aggressive GetintheLoop offers to build his weekend brunch year round.

The Train Station Pub offered a buy one get one free Brunch offer that was popular, but there was a gap – they needed an offer that got people through the door and made sense for their margins.

The Train Station Pub was advised by GetintheLoop to change the offer to buy one get one 50% off in addition to their exceptional $5 off any burger offer. Each of the offers are available at slower weekday lunches and weekend brunches driving business when it would otherwise not materialise.

With GetintheLoop, The Train Station Pub earned a 300% return on their investment and attracted a younger demographic. Both their brunch and burger offers boosted sales at times that would otherwise have been less busy. In the restaurant business the sunk costs of operations and staffing are important factors to consider when drafting offers to drive sales.

The Train Station Pub offers saw more than 2,800 actions, their offers were engaged with more than 3,700 times and were viewed by GetintheLoop members more than 1.8 million times.