GetintheLoop helps businesses quickly adapt and communicate with local consumers through the dynamic market changes as a result of Covid-19.
This plan provides tools, audience, and guidance for businesses to drive commerce and make it simple and effective for consumers to find the best ways to support their local restaurants, retailers and other small businesses.
Key communication objectives during escalating Provincial Health Orders
Real-time communication: Use GetintheLoop to notify consumers about closures and reduced, or new service options. Clearly communicate the best ways to interact with your business and re-engage consumers as your status evolves.
Highlight services available: If your business is considered essential to stay open, work with the GetintheLoop service team to highlight your business with our members. Consumers increasingly appreciate knowing which businesses are open and how to best interact.
Support sales initiatives: Drive commerce through the changing status. We can help your business quickly pivot to facilitate e-commerce, curb-side pickup, delivery, gift card sales and other ways for local consumers to support you.
Digital tactics and tools we will use to communicate
GetintheLoop can work with you to create a multi-channel digital communication plan that will see information be published to consumers via:
Mobile: Your content will be updated in real-time to reflect the best way consumers can engage in commerce with your business, wherever they are.
Web: Your offers and content is also displayed on GetintheLoop.ca and our integration partners.
Email: Your business offers and highlights will be periodically included in our regular member emails.
Social: We keep our audience informed of our partners’ offers and changes to operating status through our social channels.
Push Notifications: Your business may qualify for a push notification. This premium feature is available to partners on a limited basis, email your GetintheLoop Local owner at email@example.com to find out more.
Business communication and support
The GetintheLoop local owner in your community and our Partner Success Team will work with you to stay up to date on status and execute against agreed upon communication plans including creating e-commerce offers, delivery offers, BOPIS and curb-side pick up offers, gift card offers, and contests.
Ready audience of engaged consumers
Our members love GetintheLoop because we provide local consumers a centralized, readily updated source of offers and business information that will keep you top of mind and at consumers’ fingertips.
Create consumer delight and interest by working with your business on how we can execute localized contesting to create interest, demand and support sales of gift cards.
Examples of messaging and ways local businesses can pivot messaging during changing market conditions, supported through their GetintheLoop business profile:
- Shifting to delivery or pick-up orders
- Adding curb-side pick up options
- Digital Contesting
- Changing operating hours to accommodate their community
- Buy now, use later promotions – like gift cards
- Shifting to online classes or programs
- Reaching customers through mobile apps and email marketing
- Adding new products that can be sold through eCommerce.
- Promoting physical distancing services
- Support community messaging
We are hopeful our partners are fortunate enough to stay open through the holidays, but we are also prepared to help you adapt your messaging, offers and priority communications using our multi-channel platform. To get started, send us an email at firstname.lastname@example.org to connect with the GetintheLoop Local Owner in your community.
Not using GetintheLoop with your business yet? Connect with us here and we’ll be in touch shortly with details to get started.