Indigo used GetintheLoop to connect with local residents and increase attendance at their in-store children’s events.
“We started working with GetintheLoop to communicate and engage with a local audience and solve a need to drive customers to our locations. The platform has proven effective and their team has been great to work with. We are pleased to be expanding our Partnership with GetintheLoop into more cities across Canada”
-Samantha Taylor, Senior Vice President Marketing at Indigo
Founded in 1996, Indigo has grown into the largest book, gift, and specialty toy retailer in Canada. Indigo partnered with GetintheLoop to increase attendance at their in-store events for children.
Focusing on two in-store events featuring famous children’s books characters Captain Underpants, Dogman, and Clifford the Big Red Dog, Indigo wanted to use a local medium to entice families to bring their children to the store. Aimed at making reading fun, these free family events featured activities for children, a story reading, and the main character of the books in attendance.
To reach local members and drive event attendance, Getintheloop send out dedicated emails and push notifications to create awareness around each event. Having an offer on the GetintheLoop app, dedicated emails, and specifically timed push notifications ensured that the events stayed top of mind for busy local parents.
The results were clear. Using GetintheLoop as their singular promotional tool, Indigo blew expected attendance out of the water, so much that staff stopped counting guests after they surpassed 100! Using GetintheLoop’s hyper-local advertising platform was crucial for Indigo and resulted in exceeding expected attendance at both events and driving hundreds of in-store visits.