Small businesses across Canada have had to close their doors or adapt their operations to conform with government recommendations and regulations as the current global health crisis has evolved over the past month and a half.
In just the past 5-6 weeks, over one million small businesses in Canada have had to radically change the way they operate on the fly. Most of the small businesses we work with every day have moved to a remote workforce, changed their service model to delivery or contactless pick-up, added, or even changed product lines, and implemented new digital strategies like eCommerce.
We are inspired by the scrappy entrepreneurs who have been piloting their businesses through these choppy times and like so many other companies, GetintheLoop has changed the way we do business too.
At GetintheLoop, we have three audiences or “markets” that our business interacts with including, our members, business partners, and our local owner/entrepreneurs. We have progressively been addressing the new, changing needs of each audience over the past month, but first, we needed to reorganize how dozens of software developers, partner success, sales, and marketing team members work with each other, and with over 60 franchise operations across Canada.
Members and Partners
Initially, we launched the $10,000 Support Local Giveaway. One of the goals of the giveaway was to create awareness for the need to support local businesses in the communities we serve.
Through this giveaway, we’ve been able to support many of our partners with cash flow at this critical time by purchasing gift cards to give away while providing our members with more value and more reasons to engage with our app. Response from our members has been incredible as we’ve reached record high daily activity in our app during this time too.
Contests have proven so popular that we’ve just announced a $4,000 houseboat vacation at BC’s beautiful Shuswap Lake from Twin Anchors you can find on the app across Canada.
Aside from contesting, we’ve sponsored hundreds of small businesses by providing access to GetintheLoop through our Community Connections Program.
GetintheLoop has always been about connecting people with small businesses in their community. That mission has never been more important than now.
So far, we’ve met with over 30 Chambers of Commerce, City Councils, and BIAs to discuss a plan that will see us launch a community partnership program to help thousands of additional small businesses across the country join our platform which will, in turn, provide our members with more offers than ever before. We’re excited that our technology has been quickly adopted by several Chambers already. Look for official announcements coming soon!
For entrepreneurs considering joining our network of Local Owners, we established the “Early Access Program”. This risk-free program gives interested franchise candidates access to our team, a chance to upskill with our training programs, and the right to reserve the area of their choice. Our communities need a Shop Local Hero, now more than ever and with a small refundable deposit, we’re making it easier than ever for entrepreneurs to explore owning a GetintheLoop franchise.
We’ve been listening to our members, partners, community organizations, and the entrepreneur community intently during this time. We are quickly learning and adapting to what our communities need right now including new features, products and for our platform to be more accessible to small businesses. We’re excited that over the next few weeks, we’ll unveil more of these new product initiatives and announce several partnerships as GetintheLoop continues to help bring communities together.