La Forge helps drive the growth of GetintheLoop’s data driven marketing solution across Canada

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Kelowna, British Columbia , January 23rd – GetintheLoop is delighted to announce that Patrick La Forge, former President of the Edmonton Oilers Hockey Club and COO of the Oilers Entertainment Group has joined GetintheLoop in an executive role. Patrick will be working hand in hand with CEO, Matt Crowell, to help drive the growth of GetintheLoop’s data driven marketing solution across Canada.

La Forge brings an extensive background in senior management, business development, marketing, leadership and new product innovation gained during his years in the sports, entertainment and beverage industries. La Forge’s many achievements include his role in producing the first ever regular season NHL game played outdoors, called the Heritage Classic – featuring the Edmonton Oilers v Montreal Canadiens playing in front of 57,167 at Commonwealth Stadium in Edmonton in winter of 2003. Playing regular season games outdoors has since become an entertainment jewel for sports fans across North America and one of the largest spectacles in sports world wide today.

“I met Matt while I was the president of the Oilers and I was instantly excited by the solution GetintheLoop offered for solving database marketing opportunities via their unique mobile software. I was so excited by what Getintheloop had to offer that I actually suggested that instead of OEG being a customer, I thought OEG should purchase GetintheLoop as quickly as possible. So today, it is very exciting for me to have this opportunity to work alongside a brilliant young digital marketing company that has such a fantastic and unlimited future potential.” – Patrick La Forge

La Forge also played a leadership role in the vision, design and development of Rogers Place sports and entertainment facility in Edmonton and brings extensive industry relationships with major media organizations such as Rogers Communications, Bell Media, Corus Entertainment and The Jim Pattison Broadcast Group while he worked hand in hand with most of Canada’s leading commercial brands.

“On behalf of our investors, current clients and our team, I couldn’t be more thrilled to have Patrick joining GetintheLoop.  Patrick is a visionary who is committed to achieving success through partnerships and innovation. I know that both of us look forward to working together during this very exciting time for GetintheLoop.” – Matt Crowell, CEO, GetintheLoop

Patrick will be joining GetintheLoop effective Monday January 23rd, he can be contacted at patrick.laforge@getintheloop.ca



Based in Kelowna, BC, GetintheLoop is a mobile marketing service connecting businesses with interested, engaged consumers who enjoy discovering and saving at local business. GetintheLoop partners with leading media companies and sports organizations to reach widespread consumer audiences through a combination of radio, tv, print, mobile, website and social media channels. The GetintheLoop marketing tool allows businesses the control and flexibility they need to optimize their revenue, increase loyalty, react to unused inventory and attract new customers daily.

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