GetintheLoop is all about enabling members to discover exclusive offers and unique experiences. Since GetintheLoop started, we’ve learned that GetintheLoop members are delighted when we can bring together a strong concentration of offers in one location. Where are there more retailers in one location than anywhere else? Well, shopping centres of course! We are excited to announce that today we launched with the Village Green Shopping Centre in Vernon bringing more than a dozen retailers and their great offers together in GetintheLoop for members in and visiting Vernon.
Traditional retailers are in tough against the perceived convenience of services like Amazon. Bringing together the combined draw of retailers in a concentrated shopping area has worked well for GetintheLoop partners like Hillside Centre in Victoria. Village Green Centre saw GetintheLoop as an opportunity to provide retail partners with added value and a powerful way to reach local consumers and drive them in store.
GetintheLoop provides great value and a mobile marketing solution that is easy-to-use, effective, and flexible to attract and retain customers. Shopping centres have varying budgets and GetintheLoop is able to work with each shopping centre to find a balance between budget constraints and cooperative marketing opportunities like midnight madness events, and ongoing promotion of GetintheLoop. The measurability provided to each retailer and in aggregate to the shopping centre provides measurability and demographic data not available through marketing channels traditionally used by shopping centres at a much better value.
GetintheLoop uses categories the group offers together and for shopping centres that means that all of their offers are contained in a single category or loop. When someone checks out GetintheLoop in Vernon Village Green’s loop and all the offers is the first option they see. Increasing awareness and focusing attention on the shopping centre where GetintheLoop members will find a tonne of great offers. At GetintheLoop, we’ve learned that a concentration of great offers delights and engages our members. We are constantly looking to increase this concentration and work with more shopping centres and concentrations of retailers whether through Business Associations or Chambers of Commerce.
GetintheLoop assisted retailers in messaging and communications with individual brand’s headquarters that may have been required to get approval to use GetintheLoop. GetintheLoop helped bring together the retailers and shopping centre with more than 90% of retailers saying they would love to be involved. It helped that the shopping centre’s collective marketing budget was able to cover the costs which were less than more traditional marketing options.
GetintheLoop’s new ability for businesses to post their current offers in addition to exclusive GetintheLoop offers was a hit for retailers who may have been restricted in their promotion options. GetintheLoop gave retailers the ability to be a unique competitor in the market space which was seen as an exciting value.
The GetintheLoop team helped each individual retailers build out each brand and their offers effectively and easily which made the experience turnkey for retailers at Village Green Shopping Centre.
Village Green Centre opened in 1975. Situated in Vernon, BC, Village Green Centre is the premier shopping destination in the scenic North Okanagan Valley. Featuring over 60 shops and services, including The Bay, Winners, Save-On-Foods and Canadian Tire Village Green Centre offers everyday convenience for every member of the family.