Mobile Marketing Hits Major Shopping Centres

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Major retailers and commercial providers, such as Hillside Centre BentallKennedy, are leveraging mobile marketing and its many benefits this holiday season.

It’s no secret that consumers are constantly engaged with their smartphones. Look around at any restaurant, down any street, or in a store – everyone is immersed in personalized content on their phone. Consumers are continually trending towards using their mobile devices as part of their every day decision-making.

One major shopping centre in Victoria, BC, Hillside Centre, has decided to jump right in and take advantage of this mobile engagement. “The statistics of mobile use are astounding! We knew it was time to innovate our marketing efforts and our retailers are loving it!” Michele Paget, Marketing Director Hillside Centre

IMG_2495The statistics Michele is talking about are the growing numbers around mobile use and the effectiveness for marketers to now reach individual consumers where they are at, and at the point of decision-making. The average consumer checks their phones 155 times a day and 77% of local purchases are searched on a smartphone first. It’s no surprise that national giants like Sears, Kernels, Subway, Edo Japan, Paris Jewellers, as well as unique locally owned businesses are excited about the growth of mobile and have moved to offering exclusive savings to Vancouver Island shoppers through GetintheLoop.

Our Partnership between Hillside Centre and GetintheLoop provides all retailers with the opportunity to reach consumer phones and promote offers instantly to tens of thousands of interested individuals on Vancouver Island and across B.C. Offers promoted from vendors are sorted by industry on the app and website under their respective categories such as ‘Shopping’, ‘Food & Drink’ or in the ‘Hillside Centre Loop’. The promotions are sent to Loop Members who have selected to receive app or email notifications from these specific categories and are available to redeem from the getintheloop.ca mobile website or app without pre-purchasing or printing coupons.

Partnered with Bell Media’s CFAX and KOOL FM, GetintheLoop is bringing the Hillside Centre Loop to Vancouver Island and have already seen great success with the adoption from well respected local businesses.

“We’re always looking for ways to consistently grow foot traffic for our retailers and of course increase incremental spending from shoppers. GetintheLoop allows us to attract new customers to the mall as well as help us better understand who shops at Hillside so we can continue to serve them better in the future” – Michele Pagettable-top

Over the past 18 months GetintheLoop has expanded into 9 cities and now represent hundreds of the top brands in Canada and will be expanding into 18 new markets in 2016. The Hillside Centre BentallKennedy partnership with GetintheLoop is exciting because they have millions of consumers visit annually and GetintheLoop is a channel for them to communicate with their local community more often; GetintheLoop changes the way retailers and Hillside are able to interact with their local shoppers and we are excited to be a part of that.

Consumer preference will continue to trend towards mobile devices, we see an exponential growth curve coming up in mobile marketing. At GetintheLoop we aim to be the best way for cool companies to get in touch with consumers and offer them incentives to ACT NOW at the same time.

You can expect to see more branded Mall Loops added very soon!

Matt Crowell, GetintheLoop CEO
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