It can be hard deciding on how to freshen up your wardrobe, what to wear to your best friends birthday or even what pieces match with your favourite accessories. With the largest selection of women’s clothing in Vernon, 104 Grey Fashion + Accessories, can guarantee you’ll not only look good but feel good too!
Check out the latest Q and A with Owner Nichole Richmond!
Nicole: At 104 Grey Clothing we do personal styling, let us do the work and put outfits together or shop on your own! Our customers range from girls starting at age 7 to 17, women’s fashions including plus sizes. You can find brands like Esprit, Gentle Fawn, Dex, Michael Kors and more! We crafted e-v-e-r-y-t-h-i-n-g from the ground up, every light fixture, every shelf and every single item of clothing was carefully selected. The store was designed the store for the modern woman. There are special touches to help our customers feel welcome. From extra spacious dressing rooms, to flat screen TV’s to keep the dads occupied while you shop, you’re sure to enjoy the experience of shopping 104 Grey.
Nicole: I decided to open a women’s clothing store because I was noticing that there wasn’t a lot of other options at the time! I wanted to create an experience, where women of all walks of life could enjoy the atmosphere of the spoils of a Manhattan type clothing boutique all the while getting clothes that suit their lifestyle at an affordable price.
Nicole: Yes purely destination based! We wanted to attract more foot traffic, and we were finding the other location did not have any foot traffic! We are loving our current location!
Nicole: I grew up in Vernon and have been here most of my life, I like that everyone is friendly and knows each other. I also think it’s great how many businesses are locally owned and operated. It’s important to support each other.
Nicole: I would highlight Big Sun! They are a locally owned business and have been around forever! The owners are great as well as their staff and customer service – and they also carry a large range of sizing in their clothing!
Nicole: A typical day for me would involve researching the newest trends and staying ahead of the game fashion wise. We are always re-organizing the store and brining in new products to keep it fresh and new!
Nicole: Hearing so much positive feedback from our customer base on how incredible our customer service is, how helpful we are putting outfits together regardless the customers size or shape. Women always leave the store feeling beautiful and confident in their new purchases.
Nicole: We are open Monday to Friday 9:30am – 5:30 pm, Sat 10:00am – 5:00pm and Closed Sundays and Holidays! Come in for a visit!
Featuring fashions from Michael Kors, Dex, Dex Plus Size, Dex Girls Size 7-16, Gentle Fawn, Esprit, AG Jeans and MORE! Check out 104 Grey Clothing’s Offers on the GetintheLoop app HERE – and make sure to say hi to Nicole when you go!