IGA worked with GetintheLoop for Business to increase awareness and drive younger consumers in-store.

“We’ve found success using GetintheLoop to reach new customers with special offers. Strong offers drive in-store visits resulting in additional purchases. The app is easy for our customers and staff to use.”

– Colin Powell, Owner & Manager, IGA Penticton

IGA operates in over 30 countries and began in 1926 when 100 independent retailers organized into a single marketing system. IGA works with GetintheLoop in a number of markets, including Penticton and Summerland. Working with GetintheLoop, IGA developed offers that drove new shoppers in store without hurting their bottom line.

Often viewed as a traditional grocer by younger consumers, IGA worked with GetintheLoop to increase awareness and drive younger consumers in-store. IGA developed offers that were enticing to its target customers: 10% off grocery bill, two pizzas for $12.99 and two BBQ chickens for $14.99. Strong offers drove customers in-store where they filled their carts with additional items and increased average order value.

GetintheLoop marketed the offers through social content, app notifications and emails. Building awareness among GetintheLoop users drove them to IGA to redeem offers and make additional purchases.

Customers responded well to having deals that fit their lifestyles and aligned with what they wanted. Having an offer like 10% off your grocery bill was a great way to capture the audience and engage them with offers. IGA’s offers have been viewed more than 778,000 times; were engaged with by GetintheLoop members more than 36,000 times; and saw more than 4,400 actions since joining GetintheLoop.

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