The Downtown Victoria Business Association continuously seeks new ways to promote the vitality and vibrancy of downtown and it’s business community. Working with 800+ businesses who have different challenges and strengths, The DVBA turned to GetintheLoop for Business to increase consumer traffic downtown.

Knowing that today’s busy modern mobile customers are inundated with advertising, The DVBA wanted a better way to increase foot traffic and offer each unique business in the downtown core a solution to suit their needs. The DVBA was able to provide significant value to it’s stakeholders and secure a unique partnership with GetintheLoop.

The DVBA created a high concentration of offers and experiences to increase awareness and drive consumer traffic. GetintheLoop and The DVBA teamed up to promote the business offers through a multi-channel media campaign including digital, radio, and street teams. Downtown Victoria businesses are one of the first things members, who have purchase intent, see when they open GetintheLoop.

Keeping downtown Victoria businesses top of mind, promoting strong offers, partnering on local events, and using real-time promotion increased overall foot traffic. All DVBA businesses realized significant value driving an audience with purchase intent into the downtown core resulting in increased foot traffic and engagement from savvy modern mobile consumers.

In less than 12 months, downtown Victoria business’s have seen more than 1,100,000 views on their offers, over 36,000 engagements, and more than 1,300 actions with GetintheLoop.