The Train Station Pub is a local mainstay in Kelowna, BC. Enjoying the bulk of their traffic on afternoons and evenings, they use GetintheLoop for Business to attract new customers and a younger demographic to their weekend brunch.
As a city that thrives on summer tourists, Dave Lindsay, managing partner at the Train Station Pub, was prepared to push aggressive GetintheLoop offers to build his weekend brunch.
“We initially offered ‘2-for-1 Brunch’ which was extremely popular,” Dave remembers. “Our next move was to create an offer that got people through the door and made sense for our margins.”
The Train Station Pub offered a 2-for-1 Brunch that was popular, but there was a gap – they needed to create an offer that got people through the door and made sense for their margins.
GetintheLoop’s Customer Marketing Team suggested an offer that showcased The Train Station Pub’s delicious brunch menu and would capitalize on slow days for their exceptional burger offer. To help increase awareness, GetintheLoop marketed these offers through social content and digital advertisements
Over the past 60 days, the Train Station Pub’s single brunch offer garnered:
The Train Station Pub earned a 3:1 return on investment and attracted a younger demographic with their brunch and burger offers. While the brunch offer is valid only on weekends, and the burger offer is valid Monday – Wednesday, both offers helped the Train Station Pub boost brunch and burger sales, keeping day-time business up through Kelowna’s slow days of the week.