Weekend Brunch Boost

Background

 

The Train Station Pub is a local mainstay in Kelowna, BC. Enjoying the bulk of their traffic on afternoons and evenings, they use GetintheLoop for Business to attract new customers and a younger demographic to their weekend brunch.

As a city that thrives on summer tourists, Dave Lindsay, managing partner at the Train Station Pub, was prepared to push aggressive GetintheLoop offers to build his weekend brunch.

“We initially offered ‘2-for-1 Brunch’ which was extremely popular,” Dave remembers. “Our next move was to create an offer that got people through the door and made sense for our margins.”


“With such a user-friendly platform, it only took me a few seconds to update the details of our GetintheLoop offers.”

-Dave Lindsay, Managing Partner


GetintheLoop in Action

 

“GetintheLoop’s Customer Experience team is awesome,” said Dave. “They worked with me to design creative offer ideas that took my business margins into account.”

Why does everyone love brunch? It’s the best parts of breakfast with the added bonus that it’s not frowned upon to order a few drinks 😀

With the best parts of brunch in mind, the Customer Experience team suggested an offer that showcased the Train Station Pub’s delicious brunch menu with an on-brand image and offered a complimentary mimosa or Caesar to entice new customers.


By the Numbers

 

Over the past 60 days, the Train Station Pub’s single brunch offer garnered:

  • – 60,000+ Reach (number of views in email, app and push notifications)
  • – 1,200+ Response (number of likes, shares and offer click-throughs)
  • – 100+ Conversion (number of offer uses and website click-throughs)

With an average spend of $15 and 50 Conversions/month, The Train Station Pub earned a 3:1 return on investment and attracted a younger demographic. This single offer, valid only on weekends, helped the Train Station Pub boost brunch sales, keeping day-time business up through Kelowna’s slow winter months.



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