Weekend Brunch Boost

The Train Station Pub’s Main Challenge:

 

The Train Station Pub is a local mainstay in Kelowna, BC. Enjoying the bulk of their traffic on afternoons and evenings, they use GetintheLoop for Business to attract new customers and a younger demographic to their weekend brunch.

As a city that thrives on summer tourists, Dave Lindsay, managing partner at the Train Station Pub, was prepared to push aggressive GetintheLoop offers to build his weekend brunch.

“We initially offered ‘2-for-1 Brunch’ which was extremely popular,” Dave remembers. “Our next move was to create an offer that got people through the door and made sense for our margins.”


“With such a user-friendly platform, it only took me a few seconds to update the details of our GetintheLoop offers. The Customer Marketing team is awesome, they have worked with me to design creative offer ideas that took my business margins into account, and worked!”

-Dave Lindsay, Managing Partner


How GetintheLoop raised awareness around specific offers:

 

The Train Station Pub offered a 2-for-1 Brunch that was popular, but there was a gap – they needed to create an offer that got people through the door and made sense for their margins.

GetintheLoop’s Customer Marketing Team suggested an offer that showcased The Train Station Pub’s delicious brunch menu and would capitalize on slow days for their exceptional burger offer. To help increase awareness, GetintheLoop marketed these offers through social content and digital advertisements


Reaping Results One Burger and Brunch Offer at a Time!

 

Over the past 60 days, the Train Station Pub’s single brunch offer garnered:

  • Engaged with more than 2,100 times (number of likes, shares and offer click-throughs)
  • Over 226 conversions (number of offer uses and website click-throughs)
  • Viewed more than 160,000 times (number of views in email, app and push notifications)

The Train Station Pub earned a 3:1 return on investment and attracted a younger demographic with their brunch and burger offers. While the brunch offer is valid only on weekends, and the burger offer is valid Monday – Wednesday, both offers helped the Train Station Pub boost brunch and burger sales, keeping day-time business up through Kelowna’s slow days of the week.



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