Building Brand Year-Round


Step up your marketing with GetintheLoop for Business.

Black Mountain’s Challenge:

 

As one of Kelowna’s premier golf courses, Black Mountain Golf Club continually looks for new ways to build brand awareness and maintain sales through Kelowna’s winter months.

The goal: Educate residents about what Black Mountain Golf Club has to offer with the help of GetintheLoop.


“GetintheLoop has been instrumental in building Black Mountain’s brand, year in and year out.”

-Russ Latimer, General Manager


How GetintheLoop Improved Brand Awareness

 

Building brand awareness for (and driving revenue) to golf courses can be challenging throughout Kelowna’s winter months. The key to build anticipation for the coming season with an eye towards attracting repeat golfers.

For Black Mountain, the answer was to leverage GetintheLoop to pre-sell a loyalty card.

 


“With each sale we’re creating repeat Black Mountain golfers. The sales created from GetintheLoop far more than justifies our investment.”

-Russ Latimer, General Manager


Increases Across the Board

 

By pre-selling Player’s Cards through GetintheLoop over the winter, Black Mountain Golf Club is able to build brand awareness while securing a base of repeat golfers.

Through the GetintheLoop app, Black Mountain Golf Club’s Play Card garnered:

  • Engaged with more than 2,300 times (number of likes, shares and offer click-throughs)
  • Over 100 Conversions (number of likes, shares and offer click-throughs)
  • Viewed more than 175,000 times (number of likes, shares and offer click-throughs)

With a purchase price of $85 and 25+ Conversions per month, Black Mountain Golf Club conservatively earned a 5:1 monthly return on investment through the sale of Player’s Cards on GetintheLoop.


“GetintheLoop has outstanding reach to area consumers. By tapping into their network, we’re able to keep our logo, name and brand front and centre. With each sale, we’re creating repeat Black Mountain golfers. The sales created from GetintheLoop far exceeds our investment”.

-Russ Latimer, General Manager



Step up your marketing with GetintheLoop for Business.