For Matt Crowell, helping community groups raise money has always been a primary goal. “I remember all of the bottle drives we did as kids to raise money for out-of-town hockey tournaments and such. Even then I remember thinking that there has to be a better way.”
That better way has arrived, as Crowell and his team at GetintheLoop have launched their Fundraising Program, aimed directly at the community groups he was part of as a kid.
GetintheLoop is a mobile membership community offering Members access to exclusive last minute, daily and weekly deals to premium businesses that do not regularly discount. Depending on the Loops a Member has purchased, they have the opportunity to save money on golf, fine dining, spas, resorts, wineries and more.
The fundraising program is simple: each group receives customized marketing materials with a unique code attached. When someone purchases a GetintheLoop membership with this code, the association receives 25% of the purchase price. With memberships ranging from $39-$59, each purchase nets $10-$15 raised for the organization.
“Leveraging social media is something I didn’t have the advantage of while raising money as a kid, and we’re making sure our Fundraising Program is fully integrated,” said Crowell. ”In our short test market campaigns, we’ve seen individuals sell upwards of 25 memberships in very little time by taking advantage of social networks.”
The program is launching with five participants, including two minor hockey teams from Winfield and Kelowna, a Grade 6 Class from Glenmore Elementary, the Athletics program at Rutland Senior Secondary, and a girl named Helena raising money for a school trip to Holland.
“We’re looking for more groups to add to the program.” said Crowell.