In this corner, you’ve got a gym that is helping local residents achieve a higher level of fitness through a unique kickboxing program. In the other corner, you’ve got Canada’s leading mobile marketing platform that is helping businesses connect with local consumers through great offers.
For 9Round Fitness in Airdrie, Alberta, the decision to sign onto the GetintheLoop platform has helped their local marketing efforts go the distance.
“We love the platform. It’s phenomenal,” said Lesley Beck, who owns 9Round alongside her husband, Aaron. “We wouldn’t have the ability to market our offers this effectively without GetintheLoop.”
9Round, an international franchise model, offers gym goers a convenient 30-minute workout that incorporates functional, interval, cardiovascular and circuit training regimens. Flexibility is a key selling point of the gym, with new sessions beginning every three minutes. From the beginning of their franchise journey, the Becks were excited to take this model and create the ultimate gym experience for local communities.
The Becks live in Calgary, Alberta, but decided to look outside this major centre and start their first 9Round franchise in Okotoks, Alberta, three years ago. They opened up their Airdrie location six months later and then launched a gym in south Calgary after another six months had passed.
Sound Bite: It’s great to have the GetintheLoop team in your corner
Lesley said her husband and her “love operating in smaller communities”, because members of the community support each other and are big advocates of shopping local. Their goal in operating 9Round is to create a gym that residents can call home.
“Our gyms are like the fitness version of Cheers: when somebody comes in they are greeted by name and all the members know each other,” Lesley said. “When you go to a big box gym, you might get lost in the crowd and you don’t get that one-on-one attention.
“People feel welcomed when they come to our gym. We’re never going to have 1,000 members like a big gym; that’s not what our vision is. We’re creating an intimate experience where you know people and you see them get results.”
The Becks have embraced the opportunity to build up a local client base in the communities they operate in, but have found it difficult to reach the right people through traditional marketing efforts. For example, they have noticed that some small towns have tight regulations regarding how much advertising signage you can purchase.
After hearing about GetintheLoop through Chrissie Rozak, a local team member in Airdrie who happened to be a former 9Round member, the Becks eagerly signed their Airdrie location up in January. They have received tremendous engagement on their GetintheLoop offers since then, including 40 direct actions such as redemptions.
GetintheLoop has allowed 9Round to create great incentives to draw people into the gym and immerse them in the strong community atmosphere. While the gym typically offers free first-time workouts, GetintheLoop members can take advantage of this offer for the first week.
Other popular offers include free boxing gloves, hand wraps and heart rate monitors to customers who sign up for 12-month term; a two-week trial for $39; and the chance to receive an additional month of training for free after signing up for two months.
Sound Bite: GetintheLoop is going the distance
“I’m not really computer savvy, but after going through the tutorial process I have found it really easy to use the platform,” Lesley said. “The team that we work with are really on top of things. They reach out to us and tell us when we need to update offers and they give us lots of ideas.
“They make it so, so easy for me and I really think all businesses should be on board with this.”
Based on the success of GetintheLoop at their Airdrie location, the Becks are bringing the platform to their Okotoks gym and will start rolling out offers in July. Lesley envisions that it won’t be long before their Calgary franchise also becomes a GetintheLoop business partner
“We feel that this platform is going to spread like wildfire and we want to be in on it,” Lesley said. “The wave of the future is all about social media and what you can get at your fingertips.”