Behind The Scenes of Building a Startup

August 5th, 2015 Posted by blog, Company No Comment yet

39 consecutive nights in a hotel, 167 road meals, 7 trips to the dry cleaners, well over 100 americanos and 7 full servings of vegetables later, you have the coles notes on the start of 2017 for me. This may sound like a grind but that’s just the beginning when you factor in presentations in Vancouver, Richmond, Surrey, Nanaimo, Victoria, Toronto, Edmonton twice, meetings in Manchester UK and back again. I have taken Uber, taxis, ferries, Heli-jet, WestJet, British Air, and stayed in 9 different hotels over the course of those 39 days.

Who lives like this and what for? The answer is simple: to make sure we are doing everything in our power to succeed, and the fun part is – We are.

The grind in growing a multi-city, nationwide app and marketing solution has a lot of ups and downs, but the key is to embrace them. In case you’ve missed some of our bigger news we have recently partnered with the likes of CTV and TSN in Vancouver. We are rolling out Vancouver Island with The Jim Pattison Broadcast Group and have welcomed some exciting fire power to our team with long time Oilers CEO Patrick La Forge. These are certainly exciting times but we wanted to give you a look behind the scenes to what it takes for my team and I to make sure we are keeping up with opportunities and maximizing our momentum. 


My Days Monday to Friday

6am – the start of the day
Every morning at 6 by getting caught up on anything I’ve missed in the past 8 hours (sleeping). I read my e-mails, check my schedule and then get ready for a call with my mentor and Managing Director.

6:45 – 8am Daily Prep
On the call with our Managing Director we discuss the day’s key initiatives and by 7:30 or 8 the day is rolling along. This call is also my daily exercise; headphones in, walking around whatever city I am in to get the blood flowing.  It’s no TRX or crossfit but If I don’t need to be at a clients or in a board room I am hosting meetings on my headset while collecting thousands of steps

8am – 5pm Pushing Forward
Depending on the day of the week, meetings usually run from 8 AM until 4 or 5 PM broken down in half hour blocks and not to waste any time throughout the day I also fit in calls while traveling between meetings.

5 – 7pm Catch Up
After the meetings wrap up at it is now time to hop on the computer to catch up and attack any key projects I am working on, respond to e-mails, log the days notes and start prep for tomorrow. Because I am on the road my “desk” or “office” is often a restaurant, lounge, and sometimes a coffee shop and this is where I get my work done.

As a start-up we recognized the importance of our team feeling comfortable giving suggestions and feedback.  This equal voice empowers our team members to be creative, innovative and collaborative in our processes and the direction of the company so each night I get to review and provide feedback on all sorts of ideas that will keep GetintheLoop moving in the right direction.

7 – 8:30pm Me Time
Between 7PM and 8:30PM is when I take a little time to myself and usually eat my first relaxed meal while I’m not on the run.

8:30 – 9:30pm Prep for Tomorrow
Around 8:30PM I finalize the next day’s schedule, send notes / agenda items for meetings and literally pass out around 9:30 PM as soon as my head hits the pillow.

Saturday and Sunday
On the weekends I tend to focus on projects or anything we need to move forward from the weeks learning. It’s important to take some personal time so I will focus from 7 AM until lunch and then enjoy afternoons off, both Saturday and Sunday.

So yeah. long, jam-packed hours are definitely part of the role but it’s by choice. I wish I didn’t need to sleep so I could work more. I love what we are building and the momentum we’ve generated, alongside new opportunities and learning experiences is a beautiful thing.My contribution with GetintheLoop is to be purposeful in pushing us forward for growth and capitalizing on the opportunities we have created. The meetings I mentioned above are held in person, on the phone, and through webinars with our internal leadership team, sales team, engineering team debriefs, investor relations both past and future, external media Partners, corporate Partnerships with major brands and a VITAL part of my role is finding great people to join our company and make us better. By the way – we are hiring!

All of this is in an effort to continue to build Canada’s top mobile Marketing solution for businesses both big and small.

In turn, we also provide consumer access to fantastic offers from their favourite brands and one of the biggest motivators for my team and I is hearing from the growing number of enthusiastic consumers that are using our app.  It was not long ago that a only few local golf courses and restaurants in Kelowna gave us a chance to help grow their businesses and since that day we have been dedicated to getting better, building more value and proving them all right!

They say it’s not about the destination but enjoying the journey. To date the journey into entrepreneurship, technology, startups and everything else you want to call it, has been exhilarating. It’s like drinking out of a fire hose for a couple of years in a row and our team at GetintheLoop loves it. You will not find a group of more dedicated, passionate, hard working, young entrepreneurial mindsets, doing everything we can to help our Partners. We are focused every day to help our customers attract and retain more customers, that’s it, its simple. You will be seeing more from us soon but if you’re reading this from anywhere in BC or Alberta – We are headed your way and are excited about it!
The Journey Continues
I was able to go home for 2 days after the 39 in a row where I visited family and slept in my own bed but got right back out on the road again. This post was put together on day 12 of my next trip on a late night flight to Edmonton once again to connect with Patrick and meet some exciting new Partners.

Don’t get me wrong, it’s not all work, if you follow my Twitter you will see I get to mix in some fantastic live music and the odd hockey game.

Thank you to everyone who believed in us and continues to believe… We won’t let you down.

Be in touch soon, – Matty

Here Are a Few Tips on How I Survive on The Road:

  1. Get over your suit being perfect. If you are wearing a suit, you are winning. Throw that sucker in the hotel bathroom, turn the water on hot, voilà – it’s steamed to “perfection”.
  2. Get to know the management and service teams at your hotels. They can make you feel at home. For instance- help with laundry, overnight dry cleaning, snacks in the fridge, you name it. Sandman Hotels and the Nova Group to name a couple, have treated me unbelievably.
  3. Be loyal to one airline. I am a WestJet member now and the perks really help– free upgrades, easy flight changes (if needed), lounges etc. It helps.
  4. Embrace the cloud and I don’t mean the weather. My day to day is run from my phone and cloud based apps that help me plan my calendar, book flights, manage customer relationships (pipedrive), update investors, communicate with the team (slack) and keep track of all our key projects (confluence) as we are a nimble team on the fly.

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