“GetintheLoop has an outstanding reach to area consumers. By tapping into their network, we’re able to keep our logo, name and brand front and centre. With each sale we’re creating repeat Black Mountain golfers. The sales driven by our GetintheLoop campaign for exceeds our investment.”
– Russ Latimer, General Manager, Black Mountain Golf Club in Kelowna
Black Mountain Golf Club is a 6400 yard, par 71 course that opened in June 2009. As one of Kelowna’s premier golf courses, Black Mountain is always exploring new ways to build awareness and maintain sales through the course’s off-peak times and winter months.
Their goal was to drive sales of Player’s Cards through the winter months using GetintheLoop’s audience of avid golfers across BC. Black Mountain’s approach of using GetintheLoop to drive offseason sales paid off by creating urgency amongst golfers and boosting bottomline revenues. Building awareness and driving revenue for golf courses can be challenging in the offseason. GetintheLoop creates urgency and builds anticipation for the coming season with an eye towards attracting return golfers. For Black Mountain, the answer was to leverage GetintheLoop to presell rounds of golf for the new year using their Player’s Card.
“GetintheLoop is a great way to get our name out there. We’ve had some great success with quite a few ventures with GetintheLoop such as our Player’s Card.” –Russ Latimer, General Manager, Black Mountain Golf
By pre-selling Player’s Cards through GetintheLoop over the winter, Black Mountain was able to build awareness and secure golfers year after year. In one year, Black Mountain sold more than 80 Player’s Cards with GetintheLoop through a single promotion. GetintheLoop helped Black Mountain create a presence with locals and golfers alike that wasn’t otherwise possible due to the location of the course.
Black Mountain also successfully used offers to fill off-peak tee times and fuel restaurant sales. Black Mountain saw more than 2,300 actions from GetintheLoop, members engaged with their offers more than 55,000 times, and offers were viewed more than 2.8 million times.