About us

GetintheLoop is the flagship product in our consumer division of Loop Media Group.  Since its beginning in 2014, GetintheLoop has grown into the top-rated iOS and Android application of its kind in Canada, used by hundreds of top national and local brands. GetintheLoop is an intelligent mobile marketing platform that connects businesses with local consumers. Our online offers platform allows businesses to deliver real time experience and exclusive offers directly to the mobile phones of engaged consumers: enabling them to attract new customers, develop meaningful relationships and obtain immediate in-depth data on their behaviour.

The GetintheLoop network reaches millions of Western Canadians every month and connects tens of thousands of members with hundreds of exclusive offers in over 30 cities across Western Canada. Our company has grown from 6 cities to over 30 in the past 12 months, while tripling membership.

GetintheLoop is also a proud partner of Canada’s leading media companies connecting our partner’s offers to millions of additional consumers across Canada.

Our culture and people are what sets us apart


GetintheLoop is a group of passionate, driven, like-minded individuals who wake up every day to build GetintheLoop, enable business partner success, and give consumers the best way to discover and save at local businesses. The culture of hard work and dedication comes from within; the group is diverse in its geographical background, age, experience, and expertise with an endless willingness to learn and collaborate.

Want to work in a fun, engaging environment with a team that has an unparalleled culture and which is taking over mobile space across Canada? Look no further!  Learn more about joining the team here.

GetintheLoop provides consumers with an unmatched experience for discovery and savings at great local businesses while delivering targeted, measurable marketing solutions for business partners. Simply put, our mission is to: “Create a win-win for consumers and businesses alike” says GetintheLoop Founder & CEO, Matt Crowell.

Meet The Team

Matt Crowell, CEO

Hometown: Grande Prairie, AB
With a passion for disrupting the advertising space, helping businesses grow alongside GetintheLoop, and his strong work ethic is the driving forces behind the culture of the company. Coming from a sports background, Matt has always valued the importance of a team and the philosophy behind them; it shows in not only how he carries himself but oversees the effectiveness of the team.

Chris Pinkerton, President & COO

Hometown: Vancouver, BC
For the past decade, Chris has worked with teams of marketing, branding and technology professionals to develop and improve a companies digital marketing, online sales, and clicks to bricks strategies. He’s worked with the digital teams at companies including Google US & UK, 3M, ADT, Zurich Financial, Avis Budget Group, Zipcar, The New York Times and The American Red Cross.

Prior to GetintheLoop, Chris was Vice President at Mediative and Head of the Mediative Consulting Group; an award-winning digital media and research company, which was acquired by YP in 2010.

At GITL Chris is responsible for developing and supporting the companies growth strategy across the sales, marketing & customer experience teams.

Cayley Humphries, CTO

Hometown: Saskatoon, SK
The definition of a team player, and jack of all trades when it comes to tech management. He oversees how the product is built and used by members. After working for four tech startups, Cayley definitely knew what he was looking for; to work with an award winning platform and take it to the next level. As CTO, Cayley has been able to grow a fantastic team of mobile front end and back end developers with experience and diversity which stems from within Canada and internationally as well.

Barb Newman
General Manager

Hometown: Calgary, AB
Bringing an extensive background in tech start-ups, improving the transition of enterprise clients and implementing cloud-based software into everyday operations. Barb will assist in achieving corporate goals and expand market share while helping position the company for the growth of GITL’s data driven marketing solution across Canada.

Jesse Schimmel
Director of Marketing

Hometown: Vancouver, BC
Jesse brings 10+ years of marketing, communications, and technology experience to GetintheLoop. He’s helped hundreds of businesses, from small private sector startups to large public sector organizations, execute industry-leading marketing, communications, and customer service programs. At GetintheLoop, Jesse leads overall marketing and brand strategy, introducing businesses and consumers to Canada’s leading offers platform.

Nicholas Fane
Director of Sales and Partner Success

Hometown: Vancouver, BC
Nick has spent the last 10 years working with companies to better engaged the modern consumer. His passion for digital technology and sales development enabled him to lead the sales and  account management teams for a multi-million dollar media agency with clients across North America and Europe. Working with marketing teams from Skullcandy, Cigna Healthcare, Toysrus, Backcountry.com, Grainger, and Bell he has experiences everything from broad-based brand strategies, to hyper-focussed ecommerce funnel optimization. Nick leads the Business Development and Partner Success teams at GetintheLoop. Nick holds a dual degree in Marketing and Finance and is completing his Master’s Degree in Management at UBCO.

Patrick La Forge
Vice President, 
Partnerships and Business Development

Hometown: Lac La Biche, AB
Former President of the Edmonton Oilers Hockey Club and COO of Oilers Entertainment Group joined GITL in early 2017 as Vice President, Partnerships and Business Development. La Forge brings a wealth of experience in corporate leadership, new business development, consumer sales and product innovation. La Forge has served as Governor of WHL, AHL, ECHL; Vice President of Molson Coors, President Alpine Canada and, Director of Marketing Communications at CP Rail. La Forge has been named one of Alberta’s 50 most influential people and is the recipient of the Queen Elizabeth II Diamond Jubilee Medal. La Forge was also the driving force behind the Heritage Classic, the 1st outdoor NHL game.

Peter Geh
Vice President, Finance

Hometown: Langley, BC
Peter ensures Loop Media’s financial systems and processes are not only running effectively but also progressively. 
In 2009, he earned his Chartered Professional Accountant’s designation and he also has an MBA. Prior to Loop Media, Peter was a senior manager at a large international public practice accounting firm where he worked with companies in a variety of industries including technology. In his role, he helped countless companies improve their financial systems and processes to help foster corporate growth.

Kirsten Fair
Director of GetintheLoop Local

Hometown: Victoria, BC
Favourite quote: “Great things never came from comfort zones” – Anonymous
What is your favourite part about working at GetintheLoop? No day is the same, it is exciting and always changing. The pace may seem tiresome to some but we are building something great, it has been a pleasure to be a part of.

Tyson Armstrong
Franchise Development Manager 

Hometown: Kelowna, BC
Favourite quote: “If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, “This sucks. I’m going to do my own thing.” – Yvon Chouinard, Founder of Patagonia
What is your favourite part about working at GetintheLoop? I have the opportunity to work with the greatest individuals who are truly passionate about what they do. Witnessing and being a part of the continual growth of GetintheLoop inspires me every day. 

Daniel Andrews
Vancouver Island Business Development Manager

Hometown: Kelowna, BC
Favourite quote: “There are good ships and wood ships, ships that sail the sea, but the best ships are friendships, may they always be!” – Irish Proverb
What is your favourite part of working at GetintheLoop? The energy is electric, everyone is working towards a common goal. I’ve learned so much collaborating with our team members, my career has progressed and I just made the move to the island to further develop the marketplace which is exciting!

Brennan Reidy
Business Development Manager

Hometown: Moose Jaw, SK
Favourite quote: “You’re killin’ me smalls.” – Sandlot
What is your favourite part about working at GetintheLoop? The feeling of never “clock watching.” I wake up excited to go to work every day. You look around the office and you see how much everyone cares about the company, our vision, and the partners that we work with on a daily basis. We are a team that truly cares about where the company is headed. 

Hunter Sitar
Business Development Manager

Hometown: West Kelowna, BC
Favourite quote: “The object of life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane.” – Marcus Aurelius
What is your favourite part about working at GetintheLoop? Being able to be apart of a team that has infectious energy and every individual is focused on being the best version of themselves.

Danielle Thornton
Partner Success Manager

Hometown: Summerland, BC
Favourite quote: “Nobody is superior, nobody is inferior, but nobody is equal either. People are simply unique, incomparable. You are You, I am I.” – Osho
What is your favourite part about working at GetintheLoop? Everyone who is part of the GetintheLoop family shares a passion, appreciation, and respect for not only the company but each other. There is no other atmosphere where it is encouraged to voice opinions and be completely heard but also share goals. To have a company that encourages you and provides you with the materials for success is great.

Madison Penner
Partner Success Manager

Hometown: Sherwood Park, AB
Favourite quote? “You only live once, but if you do it right, once is enough.” – Mae West
What is your favourite part about working at GetintheLoop? Being able to get up in the morning and not dread going to work because of the amazing group of talented, passionate individuals who you get to work with everyday. The ability to grow with the company is a huge motivating factor to do your best work.

Tamara Weber
Partner Success Manager

Hometown: Burnaby, BC
Favourite quote? “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… The ones who see things differently, they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world are the ones who do.” – Steve Jobs
What is your favourite part about working at GetintheLoop? The best part about GetintheLoop is how as a company we are constantly innovating. Everyday is something new and exciting! 

Paige Roguski
Marketing Manager, Head of Culture & Design

Hometown: St. Albert, AB
Favourite quote? “Anything that annoys you is teaching you patience. Anyone who abandons you is teaching you how to stand up on your own two feet. Anything that angers you is teaching you forgiveness and compassion. Anything you can’t control is teaching you how to let go.” – Jackson Kiddard
What is your favourite part about working at GetintheLoop? In a room full of innovators, hard workers, comedians, risk takers, brainstormers, and go-getters, the culture and the team is a given. No day is ever the same – it’s just reach for the stars and whatever the outcome is you learn from it and get better – it’s exciting!

Allie LeMoine
Content and Social Marketing Manager

Hometown: Kelowna, BC
Favourite quote? “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss
What is your favourite part about working at GetintheLoop? The people! You couldn’t ask for a better group to spend the majority of your week, every week, with. It’s a little family all working so hard, but having such a great time while doing so!

Lukas Siemon
Technical Director

Hometown: Porta Westfalica, Germany
Favourite quote: “Every once in awhile, a new technology, an old problem, and a big idea turn into an innovation.” – Dean Kamen
What is your favourite part about working at GetintheLoop? Everyone on the team is high spirited, super motivated and pushing limits. I love the technical challenges that we have and are facing, and I like that we’re responsible for many users- and growing! It feels awesome that we have created something people love and enjoy, and I get to look at that achievement every day! 

Wynn Slater
Software Engineer

Hometown: Peachland, BC
Favourite quote? “In science, one tries to tell people, in such a way as to be understood by everyone, something that no one ever knew before. But in the case of poetry, it’s the exact opposite!” – Paul Dirac
What is your favourite part about working at GetintheLoop? Working with people who want to help each other succeed. And eating lunch on the deck. 


Jeff Soloshy
Software Engineer

Hometown: Slave Lake, AB
Favourite quote: Some people, when confronted with a problem, think “I know, I’ll use regular expressions.” Now they have two problems. – Jamie Zawinski
What is your favourite part about working at GetintheLoop? The opportunity! This is a company I’ve believed in long before I started working here, and I can see great things in its future. It’s exciting to be a part of this and attach my name to a great product with a wonderful team.

Myroslav Pomazan
Mobile Engineer

Hometown: Kryvyi Rih, Ukraine
Favourite quote: “Veni, Vidi, Vici.” – Caesar
What is your favourite part about working at GetintheLoop? Camaraderie and energy that every team member brings to the table. One for all, all for one! 


Heather Smith
Junior Web Developer

Hometown: Armstrong, B.C.
Favourite quote: “If you act like you’ve only got fifteen minutes, it’ll take all day. Act like you’ve got all day and it’ll take fifteen minutes.” – Monty Roberts
What is your favourite part about working at GetintheLoop? I love working with such a great group of people who are so passionate about what they do.


Andrew Feltham
Mobile Developer

Hometown: Creston, B.C.
Favourite quote: “Do or do not, there is no try.” – Yoda
What is your favourite part about working at GetintheLoop? Working in a fun and energetic environment with great people!


Robert Greso
Mobile Developer

Hometown: Žilina, Slovakia
Favourite quote: “99 problems, 99 000 blessings.” – Tanner Hall
What is your favourite part about working at GetintheLoop? Having the opportunity to work with awesome people on really a cool product! That’s a pretty good combination if you ask me!


Software Engineer

Hometown: Busan, Korea
Favourite quote: “A year from now you will wish you had started today.”
What is your favourite part about working at GetintheLoop? Working with such talented people move me to grow continuously and to go far together.

Become the next member of the Wolfpack here at GetintheLoop!