Let’s take it back to the very beginning…


Born and raised in Kelowna BC, GetintheLoop is the measurable intelligent mobile marketing platform for business that drives revenue, builds awareness, and increases loyalty.  Since its beginnings in 2014, GetintheLoop has grown into the top-rated iOS and Android application of its kind in Canada used by hundreds of top national and local brands.  

GetintheLoop reaches millions of Western Canadians every month and connects tens of thousands of members with hundreds of exclusive offers in over 30 cities across Western Canada.

GetintheLoop launched its first app in early 2014 and added its first full-time team member later that year. GetintheLoop started by connecting consumers to golf courses and has grown to incorporate a number of “Loops” or categories of offers including Food + Drink, Salon + Spa, Home + Auto, Travel, Sports + Fitness, Shopping and more.

With hundreds of national brands, growth from 6 cities to over 30, and a membership which has doubled, the last 12 months have been exciting for GetintheLoop and its community of members and business partners.

GetintheLoop is a proud partner of Canada’s leading media companies connecting our partner’s offers to millions of consumers across Western Canada.

Our culture and people are what sets us apart!


GetintheLoop is a group of passionate, driven, like-minded individuals who wake up every day to build GetintheLoop, enable business partner success, and give consumers the best way to discover and save at local businesses. The culture of hard work and dedication comes from within; the group is diverse in its geographical background, age, experience, and expertise with an endless willingness to learn and collaborate.

Want to work in a fun, engaging environment with a team that has an unparalleled culture and which is taking over mobile space across Canada? Look no further!  Learn more about joining the team here.

GetintheLoop provides consumers with an unmatched experience for discovery and savings at great local businesses while delivering targeted, measurable marketing solutions for business partners. Simply put, our mission is to: “Create a win-win for consumers and businesses alike” says GetintheLoop Founder & CEO, Matt Crowell.

Matt Crowell, CEO
Hometown: Grande Prairie, AB

 With a passion for disrupting the advertising space, helping businesses grow alongside GetintheLoop, and his strong work ethic is the driving forces behind the culture of the company. Coming from a sports background, Matt has always valued the importance of a team and the philosophy behind them; it shows in not only how he carries himself but oversees the effectiveness of the team.

Chris Pinkerton, President & COO
Hometown: Vancouver, BC

For the past decade, Chris has worked with teams of marketing, branding and technology professionals to develop and improve a companies digital marketing, online sales, and clicks to bricks strategies. He’s worked with the digital teams at companies including Google US & UK, 3M, ADT, Zurich Financial, Avis Budget Group, Zipcar, The New York Times and The American Red Cross.

Prior to GetintheLoop, Chris was Vice President at Mediative and Head of the Mediative Consulting Group; an award-winning digital media and research company, which was acquired by YP in 2010.

At GITL Chris is responsible for developing and supporting the companies growth strategy across the sales, marketing & customer experience teams.

Cayley Humphries, CTO
Hometown: Saskatoon, SK

The definition of a team player, and jack of all trades when it comes to tech management. He oversees how the product is built and used by members. After working for four tech startups, Cayley definitely knew what he was looking for; to work with an award winning platform and take it to the next level. As CTO, Cayley has been able to grow a fantastic team of mobile front end and back end developers with experience and diversity which stems from within Canada and internationally as well.

Patrick La Forge, Vice President,
Partnerships and Business Development
Hometown: Lac La Biche, AB

Former President of the Edmonton Oilers Hockey Club and COO of Oilers Entertainment Group joined GITL in early 2017 as Vice President, Partnerships and Business Development. La Forge brings a wealth of experience in corporate leadership, new business development, consumer sales and product innovation. La Forge has served as Governor of WHL, AHL, ECHL; Vice President of Molson Coors, President Alpine Canada and, Director of Marketing Communications at CP Rail. La Forge has been named one of Alberta’s 50 most influential people and is the recipient of the Queen Elizabeth II Diamond Jubilee Medal. La Forge was also the driving force behind the Heritage Classic, the 1st outdoor NHL game.

Barb Newman, General Manager
Hometown: Calgary, AB

Bringing an extensive background in tech start-ups, improving the transition of enterprise clients and implementing cloud-based software into everyday operations. Barb will assist in achieving corporate goals and expand market share while helping position the company for the growth of GITL’s data driven marketing solution across Canada.

Kemp Edmonds, Director of Marketing
Hometown: Vancouver, BC

Kemp’s passion for people, technology, and communications has driven him to always be learning and sharing knowledge. His background includes teaching about new media and social media at BCIT. Kemp went on to help thousands of companies make their most of the social media, spending five years at HootSuite helping build the company from 25 people in one office to over 900 in offices worldwide. He is a difference maker when it comes to product execution and helping organizations grow and scale.

Kirsten Fair, Business Development Manager
British Columbia

Hometown: Victoria, BC
Favourite quote: “Great things never came from comfort zones” – Anonymous
What is your favourite part about working at GetintheLoop? No day is the same, it is exciting and always changing. The pace may seem tiresome to some but we are building something great, it has been a pleasure to be a part of.

Daniel Andrews, Business Development Manager
Vancouver Island

Hometown: Kelowna, BC
Favourite quote: “There are good ships and wood ships, ships that sail the sea, but the best ships are friendships, may they always be!” – Irish Proverb
What is your favourite part of working at GetintheLoop? The energy is electric, everyone is working towards a common goal. I’ve learned so much collaborating with our team members, my career has progressed and I just made the move to the island to further develop the marketplace which is exciting!

Nick Giardina, Business Development Manager

Hometown: Waterloo, ON
Favourite quote: “Bring your shades, the future’s bright” – Anonymous 
What is your favourite part of working at GetintheLoop? The team comradery, all pulling towards the same goal. It makes those stressful days better when you see everyone hustling and still wearing a huge smile.

Brianne Ford, Business Development Manager

Hometown: Tsawwassen, BC
Favourite quote? “Imperfection is beauty, madness is a genius and it’s better to be absolutely ridiculous than absolutely boring.” – Marilyn Monroe
What is your favourite part of working at GetintheLoop? I love being a part of a disruptive tech start up with a story that is exciting to tell. Being part of a team that goes to battle every day to grow the dream.

Hunter Sitar,
Business Development Coordinator

Hometown: West Kelowna, BC
Favourite quote: “The object of life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane.” – Marcus Aurelius
What is your favourite part of working at GetintheLoop? Being able to be apart of a team that has infectious energy and every individual is focused on being the best version of themselves.

Tyson Armstrong,
Assistant Manager, Partner Success 

Hometown: Kelowna, BC
Favourite quote: “If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, “This sucks. I’m going to do my own thing.” – Yvon Chouinard, Founder of Patagonia
What is your favourite part of working at GetintheLoop? I have the opportunity to work with the greatest individuals who are truly passionate about what they do. Witnessing and being a part of the continual growth of GetintheLoop inspires me every day. 

Danielle Thornton,
Partner Success Manager

Hometown: Summerland, BC
Favourite quote: “Nobody is superior, nobody is inferior, but nobody is equal either. People are simply unique, incomparable. You are You, I am I.” – Osho
What is your favourite part of working at GetintheLoop? Everyone who is part of the GetintheLoop family shares a passion, appreciation, and respect for not only the company but each other. There is no other atmosphere where it is encouraged to voice opinions and be completely heard but also share goals. To have a company that encourages you and provides you with the materials for success is great.

Brennan Reidy,
Partner Success Manager

Hometown: Moose Jaw, SK
Favourite quote: “You’re killin’ me smalls.” – Sandlot
What is your favourite part of working at GetintheLoop? The feeling of never “clock watching.” I wake up excited to go to work every day. You look around the office and you see how much everyone cares about the company, our vision, and the partners that we work with on a daily basis. We are a team that truly cares about where the company is headed. 

Dylan Wilson,
Partner Success Manager

Hometown: Byron Bay, Australia
Favourite quote: “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.” – Dr Seuss
What is your favourite part of working at GetintheLoop? The environment they have created in the workplace! Everyone is incredibly welcoming and has been so helpful and supportive, I couldn’t be happier to be a part of this team and help it grow!


Paige Roguski, Marketing
Design & Social Manager

Hometown: St. Albert, AB
Favourite quote: “Anything that annoys you is treating you patience. Anyone who abandons you is teaching you how to stand up on your own two feet. Anything that angers you is teaching you forgiveness and compassion. Anything you can’t control is teaching you how to let go.” – Jackson Kiddard
What is your favourite part of working at GetintheLoop? In a room full of innovators, hard workers, comedians, risk takers, brainstormers, and go-getters, the culture and the team is a given. No day is ever the same – it’s just reaching for the stars and whatever the outcome is you learn from it and get better – It’s exciting!

Jesse Schimmel,
Growth Marketing Specialist

Hometown: Vancouver, BC
Favourite quote: “Sometimes you will never know the value of a moment until it becomes a memory.” – Dr. Seuss
What is your favourite part of working at GetintheLoop? The enthusiasm and excitement each team member brings through the door every day is invigorating. Everyone cares – about the product, the customer and the journey!

Lukas Siemon,
Technical Director

Hometown: Porta Westfalica, Germany
Favourite quote: “Every once in awhile, a new technology, an old problem, and a big idea turn into an innovation.” – Dean Kamen
What is your favourite part of working at GetintheLoop? Everyone on the team is high spirited, super motivated and pushing limits. I love the technical challenges that we have and are facing, and I like that we’re responsible for many users- and growing! It feels awesome that we have created something people love and enjoy, and I get to look at that achievement every day! 

Wynn Slater,
Software Engineer

Hometown: Peachland, BC
Favourite quote? “In science, one tries to tell people, in such a way as to be understood by everyone, something that no one ever knew before. But in the case of poetry, it’s the exact opposite!” – Paul Dirac
What is your favourite part of working at GetintheLoop? Working with people who want to help each other succeed. And eating lunch on the deck. 


Jeff Soloshy,
Software Engineer

Hometown: Slave Lake, AB
Favourite quote: Some people, when confronted with a problem, think “I know, I’ll use regular expressions.” Now they have two problems. – Jamie Zawinski
What is your favourite part of working at GetintheLoop? The opportunity! This is a company I’ve believed in long before I started working here, and I can see great things in its future. It’s exciting to be a part of this and attach my name to a great product with a wonderful team.

Myroslav Pomazan,
Mobile Engineer

Hometown: Kryvyi Rih, Ukraine
Favourite quote: “Veni, Vidi, Vici.” – Caesar
What is your favourite part of working at GetintheLoop? Camaraderie and energy that every team member brings to the table. One for all, all for one! 


Heather Smith,
Junior Web Developer

Hometown: Armstrong, B.C.
Favourite quote: “If you act like you’ve only got fifteen minutes, it’ll take all day. Act like you’ve got all day and it’ll take fifteen minutes.” – Monty Roberts
What is your favourite part of working at GetintheLoop? I love working with such a great group of people who are so passionate about what they do.